BlogFlow — Portfolio & Publishing Platform
12 finished case studies in Notion, a 2019-era HTML site, and pitches lost to junior designers with slicker portfolios. She published all 12 in the first week. The next month she landed a retainer worth more than the entire project cost.
Scope: Publishing platform, MDX, media pipeline, and deploy — visual brand existed; no logo work.
The Challenge
A recruiter said her work was strong but her portfolio didn't show it. Publishing one case study meant emailing a developer, waiting a week, paying €200. 12 projects sat unpublished for over a year.
The Solution
MDX-based headless publishing with a custom CodeMirror admin editor, live preview, Cloudinary auto-optimisation, and one-click Vercel deploys. Lighthouse: 94.
Client
Lena M.
“A recruiter told me my work was strong but my portfolio didn't show it. That stung — because I had 12 finished case studies I'd never published because updating my site cost €200 and took a week. I published all 12 the day Kiril handed over the keys. The next month I landed a retainer with a design agency that specifically mentioned my portfolio in the offer email. That retainer is worth more per month than the entire project cost.”
Lena M.
Senior Product Designer, Freelance Creative
lenamuller.design
Key Results
Case studies published in week one
Developer fees since launch
Lighthouse score (was 38)
Before → After
Lighthouse Score
Time to Publish (minutes)
Timeline
4 weeks · 2024
Completed 2024
Scope: Publishing platform, MDX, media pipeline, and deploy — visual brand existed; no logo work.
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