ShopFlow — E-Commerce Redesign
€3k/month on Meta ads, €0.87 back per euro spent. A fashion retailer's Shopify store was bleeding money through a 6.4-second load time and a checkout that timed out on every PayPal transaction. The rebuild paid for itself in 30 days.
Scope: Storefront, checkout, and cart recovery; existing Shopify inventory and fulfilment back-office kept as-is.
The Challenge
80k Instagram followers, 4.1% conversion rate — half the industry benchmark. 68% cart abandonment at checkout because PayPal kept timing out. Every €1 spent on ads was returning €0.87.
The Solution
Full storefront rebuild on Next.js 14, Cloudinary image CDN, custom Stripe checkout (3 steps → 1), cart-recovery emails, and A/B-tested CTAs via Vercel Edge.
Client
Amélie V.
“I was spending €3k/month on ads and losing money on every sale. My developer kept saying the store was 'fine.' It wasn't fine. Kiril rebuilt the whole thing in 8 weeks and within 30 days we'd made back the entire project cost. The PayPal timeout issue alone was costing us thousands — it was fixed on day one. I genuinely wish I'd done this two years ago.”
Amélie V.
Founder & Creative Director, Maison Velle
maisonvelle.eu
Key Results
Conversion rate (4.1% → 7.3% — industry avg: 3.2%)
Cart abandonment rate
Monthly revenue in 90 days
Before → After
Conversion Rate
Mobile Load Time
Cart Abandonment
Timeline
8 weeks · 2024
Completed 2024
Scope: Storefront, checkout, and cart recovery; existing Shopify inventory and fulfilment back-office kept as-is.
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